Privacy Policy

Privacy Policy

Information on the processing of personal data in accordance with the General Data Protection Regulation (GDPR).

We are delighted by your interest in our company. Data protection is of particularly high importance to the management of Golfsport Company Trading GmbH. Our website can generally be used without providing any personal data. However, if a data subject wishes to use certain special services offered by our company via our website, the processing of personal data may become necessary. Where the processing of personal data is required and no legal basis exists for such processing, we will generally obtain the consent of the data subject.

The processing of personal data — such as a data subject's name, address, email address, or telephone number — is always carried out in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection regulations applicable to Golfsport Company Trading GmbH. Through this Privacy Policy, our company aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed of their rights by means of this Privacy Policy.

As the data controller, Golfsport Company Trading GmbH has implemented numerous technical and organisational measures to ensure the most comprehensive protection possible for personal data processed via this website. Nevertheless, internet-based data transmissions may in principle have security vulnerabilities, meaning that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means — for example, by telephone.

1. Definitions

The Privacy Policy of Golfsport Company Trading GmbH is based on the terms used by the European legislator when enacting the General Data Protection Regulation (GDPR). Our Privacy Policy is intended to be easy to read and understand — both for the general public and for our customers and business partners. To ensure this, we would like to explain the key terms used in advance.

In this Privacy Policy, we use, among others, the following terms:

a) Personal Data

Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as the "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

b) Data Subject

A data subject is any identified or identifiable natural person whose personal data is being processed by the controller.

c) Processing

Processing means any operation or set of operations performed on personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.

e) Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

f) Pseudonymisation

Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller or processor

The controller or processor is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor

A processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient

A recipient is a natural or legal person, public authority, agency or other body to whom personal data are disclosed, regardless of whether they are a third party or not. However, public authorities that may receive personal data in the context of a specific inquiry in accordance with Union or Member State law shall not be regarded as recipients.

j) Third party

A third party is a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or the processor, are authorised to process personal data.

k) Consent

Consent is any freely given, specific, informed and unambiguous indication of the data subject's wishes by which they, by a statement or by a clear affirmative action, signify agreement to the processing of personal data relating to them.

2. Name and Address of the Controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

Golfsport Company Trading GmbH

Schusterstraße 15

2482 Münchendorf

Austria

Tel.: +436645174720

E-Mail: oliver@golfsport.company

Website: www.golfsimulator.kaufen

3. Cookies

The websites of Golfsport Company Trading GmbH use cookies. Cookies are text files that are stored on a computer system via an internet browser.

Numerous websites and servers use cookies. Many cookies contain what is known as a cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This allows visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain different cookies. A specific internet browser can be recognized and identified via its unique cookie ID.

By using cookies, Golfsport Company Trading GmbH is able to provide users of this website with more user-friendly services that would not be possible without the use of cookies.

Through the use of cookies, the information and offers on our website can be optimized in the interest of the user. As already mentioned, cookies allow us to recognize the users of our website. The purpose of this recognition is to make it easier for users to navigate our website. For example, a user of a website that uses cookies does not need to re-enter their access credentials every time they visit the site, as this is handled by the website and the cookie stored on the user's computer system. Another example is the shopping cart cookie in an online shop. The online shop uses a cookie to remember the items a customer has placed in the virtual shopping cart.

The data subject may prevent the setting of cookies by our website at any time by means of an appropriate setting in the internet browser being used, and may thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject disables the setting of cookies in the internet browser being used, it may not be possible to use all functions of our website to their full extent.

4. Collection of General Data and Information

The website of Golfsport Company Trading GmbH collects a range of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server log files. The data collected may include (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (known as referrers), (4) the sub-pages accessed on our website via an accessing system, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system, and (8) any other similar data and information that serves to avert threats in the event of attacks on our information technology systems.

When using this general data and information, Golfsport Company Trading GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technical infrastructure of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack. This anonymously collected data and information is therefore evaluated by Golfsport Company Trading GmbH both statistically and with the aim of enhancing data protection and data security within our company, in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files is stored separately from all personal data provided by a data subject.

5. Registration on Our Website

The data subject has the option to register on the website of the controller by providing personal data. The personal data transmitted to the controller in the process is determined by the respective input form used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for the data to be passed on to one or more processors — for example, a parcel service provider — who likewise uses the personal data exclusively for internal purposes attributable to the controller.

By registering on the website of the controller, the IP address assigned by the data subject's internet service provider (ISP), as well as the date and time of registration, are also stored. This data is stored on the basis that it is the only way to prevent misuse of our services, and that this data may, if necessary, enable the investigation of criminal offences. In this respect, the storage of this data is necessary to protect the controller. This data is generally not passed on to third parties unless there is a statutory obligation to do so or the disclosure serves the purpose of criminal prosecution.

The registration of the data subject with voluntary provision of personal data enables the controller to offer the data subject content or services that, by their very nature, can only be made available to registered users. Registered individuals are free to modify the personal data provided during registration at any time or to have it completely deleted from the controller's database.

The controller will, upon request, provide every data subject at any time with information about which personal data is stored about them. Furthermore, the controller will correct or delete personal data at the request or indication of the data subject, provided there are no statutory retention obligations to the contrary. All employees of the controller are available to the data subject as points of contact in this regard.

6. Subscription to Our Newsletter

The website of Golfsport Company Trading GmbH gives users the opportunity to subscribe to our company's newsletter. The personal data transmitted to the controller when subscribing to the newsletter is determined by the input form used for this purpose.

Golfsport Company Trading GmbH regularly informs its customers and business partners about company offers via a newsletter. Our newsletter can generally only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers to receive the newsletter. For legal reasons, a confirmation email is sent to the email address first entered by a data subject for newsletter registration using the double opt-in procedure. This confirmation email is used to verify whether the owner of the email address, as the data subject, has authorized receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet Service Provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. This data is collected in order to be able to trace any (potential) misuse of a data subject's email address at a later point in time, and therefore serves to provide legal protection for the data controller.

The personal data collected during newsletter registration is used exclusively for sending our newsletter. Furthermore, newsletter subscribers may be notified by email if this is necessary for the operation of the newsletter service or related registration, as may be the case when changes are made to the newsletter offering or to the underlying technical setup. Personal data collected in connection with the newsletter service is not passed on to third parties. The data subject may cancel their newsletter subscription at any time. Consent to the storage of personal data that the data subject has provided to us for newsletter delivery may be withdrawn at any time. A corresponding link is included in every newsletter for this purpose. It is also possible at any time to unsubscribe from the newsletter directly on the data controller's website or to notify the data controller by other means.

7. Newsletter Tracking

The newsletters of Golfsport Company Trading GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in emails sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Using the embedded tracking pixel, Golfsport Company Trading GmbH can identify whether and when an email was opened by a data subject, and which links contained in the email were accessed by the data subject.

Personal data collected via the tracking pixels contained in the newsletters is stored and evaluated by the data controller in order to optimize newsletter delivery and to tailor the content of future newsletters even more closely to the data subject's interests. This personal data is not passed on to third parties. Data subjects are entitled at any time to withdraw the separate declaration of consent given via the double opt-in procedure in this regard. Following a withdrawal, this personal data will be deleted by the data controller. Golfsport Company Trading GmbH automatically treats an unsubscribe from the newsletter as a withdrawal of consent.

8. Contact Options via the Website

The website of Golfsport Company Trading GmbH contains legally required information that enables quick electronic contact with our company as well as direct communication with us, including a general electronic mail address (email address). If a data subject contacts the data controller by email or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data voluntarily submitted by a data subject to the data controller is stored for the purposes of processing the inquiry or contacting the data subject. This personal data is not passed on to third parties.

9. Routine Erasure and Blocking of Personal Data

The data controller processes and stores personal data of the data subject only for the period necessary to achieve the storage purpose, or for as long as required by European directives and regulations or any other applicable legislation to which the data controller is subject.

If the storage purpose no longer applies or if a storage period prescribed by the European legislator or another competent authority expires, the personal data is routinely blocked or erased in accordance with statutory requirements.

10. Rights of the Data Subject

a) Right to Confirmation

Every data subject has the right, granted by the European legislator, to obtain from the data controller confirmation as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, they may contact an employee of the data controller at any time.

b) Right of Access

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain from the data controller, at any time and free of charge, information about the personal data stored about them and a copy of that information. Furthermore, the European legislator has granted the data subject the right to access the following information:

• the processing purposes
• the categories of personal data being processed
• the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular recipients in third countries or international organizations
• where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
• the existence of the right to request rectification or erasure of personal data or restriction of processing by the data controller, or the right to object to such processing
• the existence of the right to lodge a complaint with a supervisory authority
• where personal data is not collected directly from the data subject: all available information about the source of the data
• the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and — at least in those cases — meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject

The data subject also has the right to obtain information as to whether personal data has been transferred to a third country or to an international organization. Where this is the case, the data subject further has the right to obtain information about the appropriate safeguards relating to the transfer.

If a data subject wishes to exercise this right of access, they may contact an employee of the controller at any time.

c) Right to Rectification

Every person affected by the processing of personal data has the right, granted by the European legislator of directives and regulations, to demand the immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right to request the completion of incomplete personal data — including by means of a supplementary declaration — taking into account the purposes of the processing.

If a data subject wishes to exercise this right to rectification, they may contact an employee of the controller at any time.

d) Right to Erasure (Right to be Forgotten)

Every person affected by the processing of personal data has the right, granted by the European legislator of directives and regulations, to demand that the controller erase the personal data concerning them without undue delay, provided one of the following grounds applies and insofar as the processing is not necessary:

• The personal data was collected or otherwise processed for purposes for which it is no longer necessary.
• The data subject withdraws their consent on which the processing was based pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and there is no other legal basis for the processing.
• The data subject objects to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) GDPR.
• The personal data was processed unlawfully.
• The erasure of the personal data is necessary for compliance with a legal obligation under Union law or the law of the Member States to which the controller is subject.
• The personal data was collected in relation to the offer of information society services pursuant to Art. 8(1) GDPR.

If one of the above grounds applies and a data subject wishes to request the erasure of personal data stored by Golfsport Company Trading GmbH, they may contact an employee of the controller at any time. The employee of Golfsport Company Trading GmbH will ensure that the erasure request is complied with without undue delay.

Where personal data has been made public by Golfsport Company Trading GmbH and our company is obligated as controller pursuant to Art. 17(1) GDPR to erase the personal data, Golfsport Company Trading GmbH shall take reasonable steps, including technical measures, taking into account available technology and the cost of implementation, to inform other controllers processing the published personal data that the data subject has requested the erasure of all links to, or copies or replications of, that personal data from those other controllers, insofar as processing is not necessary. The employee of Golfsport Company Trading GmbH will arrange what is necessary on a case-by-case basis.

e) Right to Restriction of Processing

Every person affected by the processing of personal data has the right, granted by the European legislator of directives and regulations, to demand that the controller restrict processing where one of the following conditions is met:

• The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
• The processing is unlawful, the data subject opposes the erasure of the personal data and requests the restriction of its use instead.
• The controller no longer needs the personal data for the purposes of the processing, but the data subject requires it for the establishment, exercise, or defense of legal claims.
• The data subject has objected to processing pursuant to Art. 21(1) GDPR and it has not yet been determined whether the legitimate grounds of the controller override those of the data subject.

If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by Golfsport Company Trading GmbH, they may contact an employee of the controller at any time. The employee of Golfsport Company Trading GmbH will arrange the restriction of processing.

f) Right to Data Portability

Every person affected by the processing of personal data has the right, granted by the European legislator of directives and regulations, to receive the personal data concerning them, which the data subject has provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit that data to another controller without hindrance from the controller to which the personal data was provided, where the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, or on a contract pursuant to Art. 6(1)(b) GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, when exercising their right to data portability pursuant to Art. 20(1) GDPR, the data subject has the right to have personal data transmitted directly from one controller to another, where technically feasible, and provided that this does not adversely affect the rights and freedoms of other persons.

To exercise the right to data portability, the data subject may contact an employee of Golfsport Company Trading GmbH at any time.

g) Right to Object

Every person affected by the processing of personal data has the right, granted by the European legislator of directives and regulations, to object at any time, on grounds relating to their particular situation, to the processing of personal data concerning them which is based on Art. 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.

Golfsport Company Trading GmbH shall no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or the processing serves the establishment, exercise, or defense of legal claims.

If Golfsport Company Trading GmbH processes personal data for the purpose of direct marketing, the data subject has the right to object at any time to the processing of personal data for the purpose of such marketing. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to Golfsport Company Trading GmbH processing data for direct marketing purposes, Golfsport Company Trading GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to their particular situation, to object to the processing of personal data concerning them carried out by Golfsport Company Trading GmbH for scientific or historical research purposes or for statistical purposes pursuant to Art. 89(1) GDPR, unless such processing is necessary for the performance of a task carried out for reasons of public interest.

To exercise the right to object, the data subject may contact any employee of Golfsport Company Trading GmbH or any other employee directly. The data subject is also free, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to exercise their right to object by automated means using technical specifications.

h) Automated individual decision-making, including profiling

Every data subject affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing — including profiling — which produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is based on the data subject's explicit consent, Golfsport Company Trading GmbH shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express their own point of view and to contest the decision.

If the data subject wishes to assert rights with regard to automated decisions, they may at any time contact an employee of the controller.

i) Right to withdraw consent under data protection law

Every data subject affected by the processing of personal data has the right granted by the European legislator to withdraw their consent to the processing of personal data at any time.

If the data subject wishes to exercise their right to withdraw consent, they may at any time contact an employee of the controller.

11. Data protection in the context of applications and the application process

The controller collects and processes the personal data of applicants for the purpose of handling the application process. Processing may also be carried out electronically. This is particularly the case when an applicant submits relevant application documents to the controller by electronic means, for example by e-mail or via a web form on the website. If the controller concludes an employment contract with an applicant, the submitted data will be stored for the purpose of processing the employment relationship in compliance with statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided no other legitimate interests of the controller preclude deletion. Other legitimate interests in this sense include, for example, a duty to provide evidence in proceedings under the General Equal Treatment Act (AGG).

12. Data protection provisions on the use and application of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a social meeting place operated on the internet, an online community that generally enables users to communicate with one another and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences, or allows the internet community to share personal or company-related information. Facebook enables users of the social network to, among other things, create private profiles, upload photos, and connect through friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The controller for the processing of personal data, if a data subject lives outside the USA or Canada, is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time one of the individual pages of this website operated by the controller is called up, on which a Facebook component (Facebook plug-in) has been integrated, the internet browser on the data subject's information technology system is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found athttps://developers.facebook.com/docs/plugins/?locale=de_DE . In the course of this technical process, Facebook gains knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is simultaneously logged in to Facebook, Facebook recognizes with each visit to our website by the data subject and throughout the entire duration of their respective stay on our website which specific sub-page of our website the data subject is visiting. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject activates one of the Facebook buttons integrated on our website, for example the "Like" button, or if the data subject posts a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook receives information via the Facebook component whenever the data subject visits our website while simultaneously being logged into Facebook at the time of the visit; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not wish this information to be transmitted to Facebook, they can prevent such transmission by logging out of their Facebook account before accessing our website.

The data policy published by Facebook, available at https://de-de.facebook.com/about/privacy/ provides information about the collection, processing, and use of personal data by Facebook. It also explains the privacy settings Facebook offers to protect the data subject's privacy. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to prevent data from being transmitted to Facebook.

13. Privacy Policy on the Use and Application of Google AdSense

The controller has integrated Google AdSense on this website. Google AdSense is an online service that enables the brokering of advertisements on third-party sites. Google AdSense is based on an algorithm that selects advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows interest-based targeting of internet users, which is implemented by generating individual user profiles.

The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense places a cookie on the data subject's IT system. What cookies are has already been explained above. By placing the cookie, the controller operates and on which a Google AdSense component has been integrated, the internet browser on the data subject's IT system is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purposes of online advertising and commission billing. In the course of this technical process, Alphabet Inc. gains knowledge of personal data, such as the data subject's IP address, which Alphabet Inc. uses, among other things, to trace the origin of visitors and clicks and subsequently enable commission billing.

The data subject can prevent the setting of cookies by our website at any time, as described above, by adjusting the settings of the internet browser being used, thereby permanently objecting to the setting of cookies. Such a setting of the internet browser used would also prevent Alphabet Inc. from placing a cookie on the data subject's IT system. Furthermore, a cookie already set by Alphabet Inc. can be deleted at any time via the internet browser or other software programs.

Google AdSense also uses so-called counting pixels. A counting pixel is a miniature graphic embedded in websites to enable log file recording and log file analysis, allowing statistical evaluation to be carried out. Using the embedded counting pixel, Alphabet Inc. can detect whether and when a website was opened by a data subject and which links were clicked by the data subject. Counting pixels are used, among other things, to analyze the flow of visitors to a website.

Via Google AdSense, personal data and information — including the IP address, which is necessary for capturing and billing the displayed advertisements — are transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may, under certain circumstances, pass on the personal data collected through this technical process to third parties.

Google AdSense is explained in more detail at the following link: https://www.google.de/intl/de/adsense/start/ .

14. Privacy Policy on the Use and Application of Google Analytics (with Anonymization Function)

The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and evaluation of data about the behavior of visitors to websites. A web analytics service collects, among other things, data about which website a data subject came from to reach a website (so-called referrers), which sub-pages of the website were accessed, or how often and for how long a sub-page was viewed. Web analytics is primarily used to optimize a website and for cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the add-on "_gat._anonymizeIp" for web analysis via Google Analytics. By means of this add-on, the IP address of the data subject's internet connection is shortened and anonymized by Google when our websites are accessed from a member state of the European Union or from another contracting state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our websites, and to provide further services related to the use of our website.

Google Analytics places a cookie on the data subject's IT system. What cookies are has already been explained above. By placing the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website — operated by the controller and on which a Google Analytics component has been integrated — is accessed, the internet browser on the data subject's IT system is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. In the course of this technical process, Google gains knowledge of personal data, such as the data subject's IP address, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently enable commission billing.

By means of the cookie, personal information is stored, such as the access time, the location from which access was made, and the frequency of visits to our website by the data subject. With each visit to our website, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may, under certain circumstances, pass on this personal data collected through technical processes to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting in the internet browser used, and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the data subject's information technology system. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of data generated by Google Analytics relating to the use of this website, as well as the processing of such data by Google. To do so, the data subject must download and install a browser add-on via the linkhttps://tools.google.com/dlpage/gaoptout This browser add-on informs Google Analytics via JavaScript that no data and information regarding visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If the data subject's information technology system is later deleted, formatted, or reinstalled, the data subject must reinstall the browser add-on in order to disable Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their sphere of control, there is the option to reinstall or reactivate the browser add-on.

Further information and Google's applicable privacy policy can be accessed athttps://www.google.de/intl/de/policies/privacy/ and athttp://www.google.com/analytics/terms/de.html Google Analytics is explained in more detail under this linkhttps://www.google.com/intl/de_de/analytics/.

15. Privacy Policy for the Use and Application of Google Remarketing

The controller has integrated Google Remarketing services on this website. Google Remarketing is a feature of Google AdWords that enables a company to display advertising to internet users who have previously visited the company's website. The integration of Google Remarketing therefore allows a company to create user-based advertising and consequently display interest-relevant ads to internet users.

The operating company of Google Remarketing services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing enables us to display ads via the Google advertising network or on other websites that are tailored to the individual needs and interests of internet users.

Google Remarketing sets a cookie on the data subject's information technology system. What cookies are has already been explained above. By setting the cookie, Google is enabled to recognize the visitor to our website when they subsequently visit websites that are also members of the Google advertising network. With each visit to a website on which the Google Remarketing service has been integrated, the data subject's internet browser automatically identifies itself to Google. As part of this technical process, Google obtains knowledge of personal data, such as the IP address or browsing behavior of the user, which Google uses, among other things, to display interest-relevant advertising.

By means of the cookie, personal information is stored, such as the websites visited by the data subject. With each visit to our website, personal data, including the IP address of the internet connection used by the data subject, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may, under certain circumstances, pass on this personal data collected through technical processes to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting in the internet browser used, and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the data subject's information technology system. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do so, the data subject must access the linkwww.google.de/settings/ads from each of the internet browsers they use and make the desired settings there.

Further information and Google's applicable privacy policy can be accessed athttps://www.google.de/intl/de/policies/privacy/.

16. Privacy Policy for the Use and Application of Google+

The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place operated on the internet, an online community that generally enables users to communicate with each other and interact in the virtual space. A social network can serve as a platform for the exchange of opinions and experiences, or enables the internet community to share personal or business-related information. Google+ enables users of the social network, among other things, to create private profiles, upload photos, and network via friend requests.

The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

With each visit to one of the individual pages of this website, which is operated by the controller and on which a Google+ button has been integrated, the internet browser on the data subject's information technology system is automatically prompted by the respective Google+ button to download a representation of the corresponding Google+ button from Google. As part of this technical process, Google obtains knowledge of which specific sub-page of our website is visited by the data subject. More detailed information about Google+ is available athttps://developers.google.com/+/.

If the data subject is simultaneously logged into Google+, Google recognizes with each visit to our website by the data subject and throughout the entire duration of their stay on our website which specific subpage of our website the data subject is visiting. This information is collected via the Google+ button and assigned by Google to the respective Google+ account of the data subject.

If the data subject activates one of the Google+ buttons integrated on our website and thereby submits a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores this personal data. Google stores the Google+1 recommendation of the data subject and makes it publicly available in accordance with the terms accepted by the data subject in this regard. A Google+1 recommendation submitted by the data subject on this website is subsequently stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored therein, in other Google services – for example, in the search results of the Google search engine, in the data subject's Google account, or in other locations such as on websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored at Google. Google additionally records this personal information for the purpose of improving or optimizing its various services.

Google receives information via the Google+ button that the data subject has visited our website whenever the data subject is simultaneously logged into Google+ at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Google+ button or not.

If the data subject does not wish personal data to be transmitted to Google, they can prevent such transmission by logging out of their Google+ account before accessing our website.

Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ . Additional information from Google regarding the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.

17. Privacy Policy for the Use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an online advertising service that allows advertisers to place ads both in Google's search engine results and across the Google advertising network. Google AdWords enables an advertiser to pre-define specific keywords through which an ad is displayed in Google's search results exclusively when the user retrieves a keyword-relevant search result. In the Google advertising network, ads are distributed across topically relevant websites using an automated algorithm and in accordance with the pre-defined keywords.

The operating company of Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying interest-relevant advertising on third-party websites and in the search results of the Google search engine, as well as to display third-party advertising on our website.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is placed on the data subject's IT system by Google. What cookies are has already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. Via the conversion cookie, provided the cookie has not yet expired, it is tracked whether certain subpages – such as the shopping cart of an online shop system – were accessed on our website. Through the conversion cookie, both we and Google can determine whether a data subject who arrived at our website via an AdWords ad generated revenue – i.e., completed or abandoned a purchase.

The data collected through the use of the conversion cookie is used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users referred to us via AdWords ads – i.e., to measure the success or failure of each AdWords ad – and to optimize our AdWords ads for the future. Neither our company nor any other Google AdWords advertisers receive information from Google that could be used to identify the data subject.

Via the conversion cookie, personal information – such as the websites visited by the data subject – is stored. With each visit to our website, personal data, including the IP address of the internet connection used by the data subject, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on personal data collected through this technical process to third parties.

The data subject can prevent the placement of cookies by our website at any time – as described above – by adjusting the settings of the internet browser used, thereby permanently objecting to the placement of cookies. Such a browser setting would also prevent Google from placing a conversion cookie on the data subject's IT system. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do so, the data subject must access the link www.google.de/settings/ads from each internet browser they use and configure the desired settings there.

Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

18. Privacy Policy for the Use of YouTube

The controller has integrated YouTube components on this website. YouTube is an internet video portal that enables video publishers to upload video clips and other content free of charge, and allows other users to view, rate, and comment on them at no cost. YouTube permits the publication of all types of videos, which is why complete feature films and TV shows, as well as music videos, trailers, and user-generated videos, are all accessible via the portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages of this website – operated by the controller and on which a YouTube component (YouTube video) has been integrated – is accessed, the internet browser on the data subject's information technology system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/de/ . In the course of this technical process, YouTube and Google gain knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is simultaneously logged in to YouTube, YouTube recognizes which specific sub-page of our website the data subject is visiting when a sub-page containing a YouTube video is accessed. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

YouTube and Google receive information via the YouTube component that the data subject has visited our website whenever the data subject is simultaneously logged in to YouTube at the time of accessing our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not wish this information to be transmitted to YouTube and Google, they can prevent such transmission by logging out of their YouTube account before accessing our website.

The privacy policy published by YouTube, available at https://www.google.de/intl/de/policies/privacy/ , provides information about the collection, processing and use of personal data by YouTube and Google.

19. Payment Method: Privacy Policy for PayPal as a Payment Method

The controller has integrated PayPal components on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. In addition, PayPal offers the option of processing virtual payments via credit card if a user does not maintain a PayPal account. A PayPal account is managed via an email address, which is why there are no conventional account numbers. PayPal makes it possible to initiate online payments to third parties or to receive payments. PayPal also assumes trustee functions and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the data subject selects "PayPal" as the payment option during the ordering process in our online shop, data of the data subject is automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.

The personal data transmitted to PayPal typically includes first name, last name, address, email address, IP address, phone number, mobile phone number, or other data necessary for payment processing. Personal data related to the respective order is also required for processing the purchase contract.

The purpose of the data transmission is payment processing and fraud prevention. The controller will transmit personal data to PayPal in particular where a legitimate interest in the transmission exists. The personal data exchanged between PayPal and the controller may be transmitted by PayPal to credit agencies. This transmission is intended for identity and creditworthiness checks.

PayPal may pass on personal data to affiliated companies and service providers or subcontractors to the extent necessary to fulfill contractual obligations or where the data is to be processed on behalf of PayPal.

The data subject has the right to withdraw consent to the handling of personal data from PayPal at any time. A withdrawal does not affect personal data that must necessarily be processed, used, or transmitted for (contractual) payment processing.

The applicable privacy policy of PayPal can be accessed at https://www.paypal.com/de/webapps/mpp/ua/privacy-full .

20. Payment Method: Privacy Policy for Sofortüberweisung as a Payment Method

The controller has integrated components of Sofortüberweisung on this website. Sofortüberweisung is a payment service that enables cashless payment for products and services on the internet. Sofortüberweisung represents a technical process through which the online retailer immediately receives a payment confirmation. This enables a retailer to deliver goods, services, or downloads to the customer immediately after the order is placed.

The operating company of Sofortüberweisung is SOFORT GmbH, Fußbergstraße 1, 82131 Gauting, Germany.

If the data subject selects "Sofortüberweisung" as the payment option during the ordering process in our online shop, data of the data subject is automatically transmitted to Sofortüberweisung in the form of personal data required for payment processing.

During the purchase process via Sofortüberweisung, the buyer transmits their PIN and TAN to SOFORT GmbH. Sofortüberweisung then carries out a transfer to the online retailer following a technical verification of the account balance and retrieval of additional data to check account coverage. The execution of the financial transaction is then automatically communicated to the online retailer.

The personal data exchanged with Sofortüberweisung includes first name, last name, address, email address, IP address, phone number, mobile phone number, or other data necessary for payment processing. The purpose of the data transmission is payment processing and fraud prevention. The controller will also transmit other personal data to Sofortüberweisung where a legitimate interest in the transmission exists. The personal data exchanged between Sofortüberweisung and the controller may be transmitted by Sofortüberweisung to credit agencies. This transmission is intended for identity and creditworthiness checks.

Sofortüberweisung may pass on personal data to affiliated companies and service providers or subcontractors to the extent necessary to fulfill contractual obligations or where the data is to be processed on behalf of Sofortüberweisung.

The data subject has the right to withdraw consent to the handling of personal data from Sofortüberweisung at any time. A withdrawal does not affect personal data that must necessarily be processed, used, or transmitted for (contractual) payment processing.

The applicable privacy policy of Sofortüberweisung can be accessed at https://www.sofort.com/ger-DE/datenschutzerklaerung-sofort-gmbh/ .

21. Legal Basis for Processing

Art. 6 I lit. a GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party — as is the case, for example, with processing operations required for the delivery of goods or the provision of any other service or consideration — the processing is based on Art. 6 I lit. b GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, such as in cases of inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, for example to fulfill tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, it may be necessary to process personal data in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises were injured and it became necessary to pass on their name, age, health insurance details, or other vital information to a doctor, hospital, or other third parties. In such cases, the processing would be based on Art. 6 I lit. d GDPR. Finally, processing operations may be based on Art. 6 I lit. f GDPR. This legal basis covers processing operations not governed by any of the aforementioned bases, where processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights, and fundamental freedoms of the data subject do not override those interests. Such processing operations are permitted in particular because they were specifically mentioned by the European legislator, who took the view that a legitimate interest could be assumed where the data subject is a customer of the controller (Recital 47, Sentence 2 GDPR).

22. Legitimate interests in the processing pursued by the controller or a third party

Where the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the conduct of our business operations for the benefit of the well-being of all our employees and shareholders.

23. Duration for which the personal data will be stored

The criterion for determining the duration of the storage of personal data is the applicable statutory retention period. Once that period has expired, the relevant data is routinely deleted, provided it is no longer required for the performance or initiation of a contract.

24. Statutory or contractual requirements for the provision of personal data; necessity for the conclusion of a contract; obligation of the data subject to provide the personal data; possible consequences of failure to provide

We hereby inform you that the provision of personal data is in part required by law (e.g. tax regulations) or may also arise from contractual provisions (e.g. information about the contractual partner). In some cases, it may be necessary for the conclusion of a contract that a data subject provides us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data when our company concludes a contract with them. Failure to provide the personal data would result in the contract with the data subject not being able to be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will advise the data subject on a case-by-case basis as to whether the provision of personal data is required by law or contract, or is necessary for the conclusion of a contract, whether there is an obligation to provide the personal data, and what the consequences of failing to provide it would be.

25. Existence of automated decision-making

As a responsible company, we do not engage in automated decision-making or profiling.